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Online Shopping Figures For the UK
The market for online retail has grown exponentially since its humble beginnings. This is especially evident in the UK where e-commerce is responsible for 20% of all retail sales.
Many shoppers use online shopping to research brands prior to purchasing and 45% prefer to "buy online, then pick it up in stores". This is an interesting shift in the way people shop that bricks-and-mortar stores should take note of.
1. Online retail sales in the UK
It's hard to deny that sales of online retail in the UK have seen a significant increase in the last few years. According to data from 2023, the B2C e-commerce market is expected to grow to nearly $120 billion by next year. This growth is a result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. As a result bricks and mortar stores are experiencing a decline in popularity as more shoppers are turning to online retailers to make their purchases.
In order to do this, it's essential that both pureplay and omnichannel retailers know what drives consumers to shop online. We've put together statistics and figures on retail sales that are both eye-opening and revealing to help you.
Of all the retail sectors of which fashion is the most popular with 28% of all e-commerce sales in the UK. This is probably due to the wider range of items that are available and the convenience of being in a position to try on clothes without having to leave the comfort of your home. Electronics is the second most popular, with 16% of all online sales. This is probably due to the constant need for new technology and the desire to keep up with the most recent technology. Hobbies and leisure products are also a popular purchase online, accounting for 15% of all online sales.
When asked why they shop online, 57% cited convenience. This is followed by 48% who pointed to price comparison, and 37% who indicated they were seeking special offers or discounts. These results suggest that consumers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a wide selection of products.
2. Online shopping in the UK
Online shopping is becoming a part of the daily routine for many UK customers. Nearly half of UK residents aged 65 and older have made a purchase online in the past year. With a variety of payment methods available buyers can also pick the best time and method for their purchases to be delivered.
There are many reasons to shop online, some of the most popular are convenience price, availability, and price. In fact, 57% of shoppers cite convenience as their main reason for shopping online. In addition, 48% mentioned lower prices as an additional benefit, while 37% mentioned an increased selection of options.
UK consumers are also becoming more environmentally conscious with regards to their shopping online. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They can be able to take action if they find that their purchases are not packaged in an eco ecologically friendly way.
Some customers wish to make their shopping experience more personal. They are not only trying to reduce their environmental impact but also reduce their carbon footprint. For instance, 35 percent of UK shoppers have bought clothing, footwear, or accessories from a retailer that has their size information stored on the file. This allows them skip the return process, and online shopping uk women's clothing to purchase what they want faster.
Interestingly, UK shoppers are reported to be more willing to wait for online shopping uk electronics orders than they were during the pandemic. This could be due to the fact that UK shoppers are more accustomed to the slow delivery times and understand the length of time it takes to receive an item in the mail.
3. Online shopping in the UK according to age group
Online shopping in the UK is a popular activity for a large number of people. The most sought-after purchases are clothes and accessories followed by food items, and finally media such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely practical for shoppers. Comparisons of products and prices are also possible when making these purchases.
It is essential to realize that online shoppers are diverse. This makes it vital for e-commerce businesses to know what their target audience is searching for when buying products. In addition, it is also important to be aware of how much time each age group is spending shopping online. For instance the younger generation is far more likely to shop using mobile devices than any other age group. This is due to the fact that this age group is constrained in time and will utilize multiple devices to complete online tasks.
The older generations on the other hand tend to have more cautious purchasing habits and are less affected by the online ads. They also prefer to visit high-end stores to touch and feel products before making a final decision. But this doesn't mean they don't shop online, as the convenience and ease of use of online shopping is extremely appealing to them.
A second interesting factor to consider when shopping online is that older generations are more likely than younger generations to expect and demand free shipping on all their purchases. They are also more likely to leave carts when shipping costs appear excessive. Moreover 61% of people over 55 say they'll add more items to their shopping carts in order to get to the free delivery threshold.
4. Online shopping in the UK according to gender
Men and women in the UK are equally likely to purchase items online. Women are more likely than men to make large purchases like electrical appliances and furniture. Both groups are more likely to buy fashion products, home and garden items, consumer electronics, and health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by the way a company responded to the COVID-19 epidemic, with 69% of them seeking out brands that are supportive of and are in close contact with their local communities.
The most popular online shopping products in the UK are clothing and shoes. In fact, a whopping 62 percent of female British online shoppers bought these items in 2020. Online sales aren't just restricted to clothing. Other items like kitchenware, jewelry, and sports items are also available.
Shopping online has become increasingly popular to find best deals. In fact, some analysts predict that e-commerce sales will make up nearly one third of all retail sales by 2024.
Some retailers are struggling with the rising popularity of online shopping, while others are prospering. online shopping figures Uk sales are booming in fashion, health and wellness gardening, home and garden and consumer electronics.
The trend of buying online for these items is expected to continue increase in the coming years. With the number of people having access to the internet increasing it is expected that more increasing numbers of people will be turning to online shopping in the coming years. As online shopping becomes more popular, retailers must ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is among the leading European eCommerce markets. The customers are influenced by the ease of shopping, the price and a variety of goods when they shop online. These factors make it an ideal place for retailers to build their online presence and offer an effortless shopping experience online.
During the COVID-19 epidemic, online sales increased significantly as consumers opted for safe and convenient alternatives to store purchases. This trend has continued following the outbreak as consumers continue to shop online shopping sites for dress as an alternative.
Shopping online is a large component of the UK retail industry, with some estimates suggesting that it could account for one-third of all retail sales by 2024. This growth is driven by increasing consumer adoption of ecommerce and advances in technology.
In the UK 57% of shoppers who shop online say convenience is the primary reason they shop online. The 48 percent who claim it's easier to find bargains and special deals, and the 37% who claim there is a greater range of products online are closely behind. This is in contrast to Europe where a larger proportion of shoppers said that lower prices were the primary reason for their choice to shop online.
Consumers are also open to trying new brands and products when they shop online. Almost 25% of shoppers online have purchased products that they've never seen in a store before, and half are willing to test new items when purchasing from an online marketplace like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29% of online buyers have made use of this option in the past year.
A robust return policy on the internet for the UK is also a key aspect of e-commerce. The majority of shoppers (59%) will look up the return policy of a retailer prior to purchasing, and a majority will expect the seller to be responsible for organizing and paying for return shipping.
The market for online retail has grown exponentially since its humble beginnings. This is especially evident in the UK where e-commerce is responsible for 20% of all retail sales.
Many shoppers use online shopping to research brands prior to purchasing and 45% prefer to "buy online, then pick it up in stores". This is an interesting shift in the way people shop that bricks-and-mortar stores should take note of.
1. Online retail sales in the UK
It's hard to deny that sales of online retail in the UK have seen a significant increase in the last few years. According to data from 2023, the B2C e-commerce market is expected to grow to nearly $120 billion by next year. This growth is a result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. As a result bricks and mortar stores are experiencing a decline in popularity as more shoppers are turning to online retailers to make their purchases.
In order to do this, it's essential that both pureplay and omnichannel retailers know what drives consumers to shop online. We've put together statistics and figures on retail sales that are both eye-opening and revealing to help you.
Of all the retail sectors of which fashion is the most popular with 28% of all e-commerce sales in the UK. This is probably due to the wider range of items that are available and the convenience of being in a position to try on clothes without having to leave the comfort of your home. Electronics is the second most popular, with 16% of all online sales. This is probably due to the constant need for new technology and the desire to keep up with the most recent technology. Hobbies and leisure products are also a popular purchase online, accounting for 15% of all online sales.
When asked why they shop online, 57% cited convenience. This is followed by 48% who pointed to price comparison, and 37% who indicated they were seeking special offers or discounts. These results suggest that consumers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a wide selection of products.
2. Online shopping in the UK
Online shopping is becoming a part of the daily routine for many UK customers. Nearly half of UK residents aged 65 and older have made a purchase online in the past year. With a variety of payment methods available buyers can also pick the best time and method for their purchases to be delivered.
There are many reasons to shop online, some of the most popular are convenience price, availability, and price. In fact, 57% of shoppers cite convenience as their main reason for shopping online. In addition, 48% mentioned lower prices as an additional benefit, while 37% mentioned an increased selection of options.
UK consumers are also becoming more environmentally conscious with regards to their shopping online. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They can be able to take action if they find that their purchases are not packaged in an eco ecologically friendly way.
Some customers wish to make their shopping experience more personal. They are not only trying to reduce their environmental impact but also reduce their carbon footprint. For instance, 35 percent of UK shoppers have bought clothing, footwear, or accessories from a retailer that has their size information stored on the file. This allows them skip the return process, and online shopping uk women's clothing to purchase what they want faster.
Interestingly, UK shoppers are reported to be more willing to wait for online shopping uk electronics orders than they were during the pandemic. This could be due to the fact that UK shoppers are more accustomed to the slow delivery times and understand the length of time it takes to receive an item in the mail.
3. Online shopping in the UK according to age group
Online shopping in the UK is a popular activity for a large number of people. The most sought-after purchases are clothes and accessories followed by food items, and finally media such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely practical for shoppers. Comparisons of products and prices are also possible when making these purchases.
It is essential to realize that online shoppers are diverse. This makes it vital for e-commerce businesses to know what their target audience is searching for when buying products. In addition, it is also important to be aware of how much time each age group is spending shopping online. For instance the younger generation is far more likely to shop using mobile devices than any other age group. This is due to the fact that this age group is constrained in time and will utilize multiple devices to complete online tasks.
The older generations on the other hand tend to have more cautious purchasing habits and are less affected by the online ads. They also prefer to visit high-end stores to touch and feel products before making a final decision. But this doesn't mean they don't shop online, as the convenience and ease of use of online shopping is extremely appealing to them.
A second interesting factor to consider when shopping online is that older generations are more likely than younger generations to expect and demand free shipping on all their purchases. They are also more likely to leave carts when shipping costs appear excessive. Moreover 61% of people over 55 say they'll add more items to their shopping carts in order to get to the free delivery threshold.
4. Online shopping in the UK according to gender
Men and women in the UK are equally likely to purchase items online. Women are more likely than men to make large purchases like electrical appliances and furniture. Both groups are more likely to buy fashion products, home and garden items, consumer electronics, and health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by the way a company responded to the COVID-19 epidemic, with 69% of them seeking out brands that are supportive of and are in close contact with their local communities.
The most popular online shopping products in the UK are clothing and shoes. In fact, a whopping 62 percent of female British online shoppers bought these items in 2020. Online sales aren't just restricted to clothing. Other items like kitchenware, jewelry, and sports items are also available.
Shopping online has become increasingly popular to find best deals. In fact, some analysts predict that e-commerce sales will make up nearly one third of all retail sales by 2024.
Some retailers are struggling with the rising popularity of online shopping, while others are prospering. online shopping figures Uk sales are booming in fashion, health and wellness gardening, home and garden and consumer electronics.
The trend of buying online for these items is expected to continue increase in the coming years. With the number of people having access to the internet increasing it is expected that more increasing numbers of people will be turning to online shopping in the coming years. As online shopping becomes more popular, retailers must ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is among the leading European eCommerce markets. The customers are influenced by the ease of shopping, the price and a variety of goods when they shop online. These factors make it an ideal place for retailers to build their online presence and offer an effortless shopping experience online.
During the COVID-19 epidemic, online sales increased significantly as consumers opted for safe and convenient alternatives to store purchases. This trend has continued following the outbreak as consumers continue to shop online shopping sites for dress as an alternative.
Shopping online is a large component of the UK retail industry, with some estimates suggesting that it could account for one-third of all retail sales by 2024. This growth is driven by increasing consumer adoption of ecommerce and advances in technology.
In the UK 57% of shoppers who shop online say convenience is the primary reason they shop online. The 48 percent who claim it's easier to find bargains and special deals, and the 37% who claim there is a greater range of products online are closely behind. This is in contrast to Europe where a larger proportion of shoppers said that lower prices were the primary reason for their choice to shop online.
Consumers are also open to trying new brands and products when they shop online. Almost 25% of shoppers online have purchased products that they've never seen in a store before, and half are willing to test new items when purchasing from an online marketplace like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29% of online buyers have made use of this option in the past year.
A robust return policy on the internet for the UK is also a key aspect of e-commerce. The majority of shoppers (59%) will look up the return policy of a retailer prior to purchasing, and a majority will expect the seller to be responsible for organizing and paying for return shipping.